Area Broker: Scope 1, 2, and 3 emissions calculation, decarbonization strategy, employee training, and a visit to Val Dogà
The challenge
Area Broker S.p.A. has spent more than 10 years working with discipline and passion in insurance brokerage, advisory, and risk analysis, and today ranks among the top 25 brokerage firms in Italy. Its growth model is built around a clear goal: helping companies grow and stay protected with tailored solutions, while keeping a consistent focus on people, flexibility, and a comfortable, healthy workplace.
Sustainability is now an integral part of Area Broker's business vision, and the company voluntarily decided to begin its own reporting journey. Area Broker treats environmental commitment as a core strategic lever: not only a way to get ahead of future regulation, but above all a way to generate real positive impact, strengthen its reputation in the market, and build a stronger sense of belonging among its people. That approach comes from a desire to spread a shared culture of sustainability across every office, showing how each person's daily actions can genuinely make a difference.
With this in mind, Area Broker chose Up2You as a specialist partner to build a tailored program: from measuring its carbon footprint (Scope 1, 2, and 3) to defining a decarbonization strategy, through to cutting the emissions from its energy use by purchasing Guarantees of Origin (GO) and offsetting residual emissions.
Beyond the technical and reporting work, the partnership brought employees into the effort through training and gamification on Up2You's PlaNet platform, turning complex sustainability concepts into everyday good practice and active participation.
Would you like to start a journey like Area Broker's?
Needs and objectives
Spreading a shared culture of sustainability
The company did not want sustainability to feel like a directive handed down from above; it wanted a commitment that ran through the business and sat in its DNA. The goal was to educate the team and build good habits into everyday working life, turning complex concepts into actions people take part in, and lifting both the sense of belonging and the company's reputation along the way.
Getting ahead of future regulatory obligations
Transparency on greenhouse gas emissions is becoming a stricter requirement, and Area Broker chose to act early. Starting its carbon footprint calculation now lets the company build environmental data collection into its operating workflows at a sensible pace, rather than having to overhaul its business processes once the legal obligations arrive.
Putting practical, tangible sustainability measures in place
Beyond offsetting emissions through certified projects, Area Broker was looking for practical ways to reduce its impact further.
Initial challenges
Sourcing and collecting the data for the calculation
The first stage of the carbon footprint calculation was a significant hurdle, especially for Scope 3 emissions. Tracking down every source, from invoices to the other documents needed to enter data into the platform, was not straightforward.
The need for dedicated internal resources
When the project started, the company had no internal staff who could devote enough time to the work as a whole, and least of all to the reporting. That organizational constraint turned into an opportunity: it drove an internal reorganization, with project leads identified, green ambassadors appointed to carry the culture into even the most distant offices, and a new hire in the finance and administration team assigned to spend time on data collection and support it actively.
Why Area Broker chose Up2You
- Up2You's solid reputation and proven reliability, confirmed by firsthand positive feedback from other client companies at industry events.
- Strategic support with team engagement, working alongside the company to build a participatory training program.
- Complete flexibility in day-to-day management, with real patience and willingness to adapt the solutions to Area Broker's specific needs.
Testimonial
As we stepped up our sustainability journey, we chose Up2You for the second year running as our partner in mapping out a voluntary program to reduce our climate impact. We worked with a young, capable team that helped us make complex topics clear and easy to share with our colleagues. We also added a training program that involved the whole company, and we had a lot of fun turning training into a game and a competition.
Alessio Gaccione
Head of Marketing & Communication
The project
Area Broker and Up2You began working together in 2024, with the aim of building a measurable, transparent sustainability program. The first key step was an accurate Corporate Carbon Footprint calculation, reporting Scope 1, 2, and 3 emissions on the basis of 2023 data. The CliMax module of the Up2You Platform brought order to a demanding data collection phase, with Up2You consultants providing hands-on support throughout.
The information gathered was then analyzed to define a workable decarbonization strategy. Area Broker chose to zero out its Scope 2 emissions by purchasing Guarantees of Origin (GO) and to fully offset its Scope 1 and 3 emissions. The company is currently completing the offsetting process for its 2024 figures and will shortly begin collecting 2025 data, a clear sign of its intention to keep the program moving.
One distinctive feature of the project was the deep engagement of the company's own employees. Up2You supported Area Broker's internal training through PlaNet, its proprietary gamification platform. The content was customized with the help of the green ambassadors, so that participants would better understand both what Area Broker is doing on sustainability and how they can actively contribute to the decarbonization strategy. The training modules included dedicated text boxes with the highlights of Area Broker's carbon footprint and the main actions people can take to reduce the impact of the most significant emission categories. To recognize that commitment, the employees who stood out most during the program received a set of rewards, among them a visit to Val Dogà, the natural area that is one of the environmental projects the company supports to offset its emissions, an apiary experience ending with a honey tasting, and vouchers for sustainable products.
Finally, the awareness the analysis created translated into tangible everyday action in the workplace. Area Broker has begun rolling out eco-friendly practices for employees, from "plastic free" company events to dedicated bins and strict rules for waste sorting in the office.
