Snam: engaging employees on ESG topics through gamified training programs.
The challenge
Snam is one of Europe's leading energy infrastructure operators, with a mission to lead the sector's evolution by ensuring supply security and energy integration. Sustainability is a pillar of its long-term strategy, designed to ensure that network development goes hand-in-hand with environmental responsibility and the creation of social value. This commitment is structured around four pillars: local communities, people, biodiversity and regeneration, and carbon neutrality. These development areas are guided by clear roadmaps and measurable goals, including a positive impact on nature by 2027 in line with the Science Based Targets Network (SBTN) approach, achieving carbon neutrality by 2040, and Net Zero by 2050 across all Scopes.
The strength of this path is evidenced by significant milestones, including a 9% reduction in Scope 1 and 2 emissions in 2025 compared to 2024 (-35% vs 2022), global leadership in major ESG ratings (with "AA" from MSCI and "A" from CDP), the issuance of Green Bonds, and winning the Oscar di Bilancio for best sustainability reporting in Italy. In this context, Snam recognizes that internal training and raising awareness among all stakeholders about the strategic role of the company and its infrastructure are essential tools for spreading a culture of sustainability, stimulating conscious behaviors and choices at all levels.
Against this backdrop, Snam chose Up2You as a specialized partner to design and implement an internal company training program. The collaboration was born from the need to combine high-level technical expertise, given the highly trained technical staff, with engagement and gamification methodologies designed to simplify and make complex topics like emission calculations, regulations, and ESG standards accessible.
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Needs and objectives
Spreading a culture of sustainability at Snam
The company needed to promote widespread awareness of environmental and social issues, encouraging positive behaviors among its staff and guiding daily choices toward a more responsible direction.
Meeting the expectations of ESG investors
Snam aimed to enhance internal engagement among its workforce on ESG topics, a key element highly valued by the financial market and useful for improving the group's sustainability ratings.
Initial challenges
Satisfying a highly technical target audience
As Snam is a complex organization composed primarily of staff with engineering backgrounds, the quality and technical accuracy of the training content were fundamental requirements.
Making complex topics accessible
Difficult concepts such as emission calculations, standards, and regulations risked being less accessible to staff, making a methodology capable of simplifying the content without losing its scientific value essential.
Managing scalability and customization over time
Moving from a 100-person pilot project to a company-wide rollout of 400 participants required constant co-design and platform calibration based on ongoing staff feedback.
Why Snam chose Up2You
- Up2You's ability to combine high-level technical expertise with engagement and game-based methodologies capable of simplifying and making complex topics stimulating.
- Up2You's flexibility in avoiding standardized solutions, instead collaborating actively to create tailored content.
- Flexibility in supporting the program's scalability, allowing the effectiveness of the experience to be successfully calibrated from an initial 100-person pilot project in 2024 to an expansion involving 400 participants in 2025.
The project
The collaboration between Up2You and Snam began in October 2024 with the launch of a pilot project on the PlaNet gamification platform. This first phase, which concluded in February 2025, involved an initial target of 100 people with the goal of testing the tool's effectiveness and beginning to spread a culture of sustainability interactively. The pilot project laid the foundation for continuous co-design, allowing for the collection of initial practical feedback directly from the workforce.
Following the initial success, the platform's content and features were reworked and customized jointly by the Snam and Up2You teams. This collaborative process led to the launch of the PlaNet - Snam Sustainable Challenge in October 2025, an extension of the training program active until January 2026 that scaled the initiative to involve 400 participants.
Alongside the digital platform, the program was enriched with targeted interactive workshops and training sessions. These included editions of the Climate Game (launched in June 2025) and workshops dedicated to the "Sustainability Taboo", held in December 2025, which involved approximately 80 employees in exploring complex topics like emissions and environmental regulations through team-based game dynamics.
In 2026, the synergy was further consolidated with a focus on training a network of colleagues directly involved in sustainability issues. Activities included targeted technical webinars, such as the one on Carbon Footprint held in July 2026, and the planning of interactive workshops on climate risk for the autumn of 2026, designed to root skills and conscious behaviors across all company functions. Participant feedback on all proposed activities was positive.
Although measuring the direct impact of a training program like this is a complex challenge, the strategic benefits for Snam are tangibly reflected in the company's positioning relative to competitors. Today, ESG investors pay close attention to the real involvement and engagement of the workforce on sustainability issues. Presenting structured and measurable training programs like those created with Up2You allows Snam to achieve higher sustainability scores, consolidating a competitive advantage in the eyes of the financial market.
