Sustainability in the fashion industry: trends, challenges and opportunities for companies

How is the fashion industry evolving?

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In recent years, the supply chain linked to the fashion sector has found itself at the center of a structural transformation dictated by European regulations and by a growing consumer attention to environmental and social issues.

In this sector, sustainability is no longer just a Differentiation lever or a strategic choice to improve reputation, but it is becoming a fundamental step to promote greater transparency and not to run into cases of Greenwashing.

Despite the presence of positive signs, the transition to sustainability in fashion, however, remains hampered by numerous critical issues:
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• a long, fragmented and opaque supply chain;
• the scarce availability of structured ESG data;
• the need to harmonize reporting standards and methodologies;
• competitive cost pressures;
• the risk of greenwashing.

On the path to sustainability, even the most established companies can run into wrongs, sometimes with significant reputational, legal and economic consequences.

Some recent cases highlight how a superficial management of sustainability, or worse, its exploitation, can seriously jeopardize trust of consumers and stakeholders.

It is therefore essential to adopt a systemic approach to sustainability, based on tools of traceability and due diligence, as well as on a planning timely regular audits along the entire supply chain. Added to this is the importance of a communication transparent and supported by verifiable data, together with the assumption of public commitments that concretely reflect the actions taken.

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What will you find in this focus on the fashion sector

In this study, we provide companies with the fundamental tools to interpret the changes taking place in the fashion sector and identify the most effective strategies to exploit opportunities related to ESG issues.

By filling out the form you can access for free PDF containing an analysis that explains:
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• the challenges and opportunities within the fashion sector;
• the ways in which ESG issues are implemented;
• an in-depth analysis of the complexities, risks and levers of action.
  

In addition, you can access the webinar in which we will talk about:

• trends, challenges and opportunities for companies in the fashion sector;
• how Aeffe has implemented its sustainability path with Up2You;
• ideas and useful tips for your company's sustainability strategy.