Sustainable tourism: trends and opportunities for the hospitality sector

What is sustainable tourism

The definition of sustainable tourism identified by United Nations Program for the environment and the World Tourism Organization it is that of a way of traveling that “takes fully into account its current and future economic, social and environmental impacts, satisfying the needs of visitors, industry, environment and host communities.”

This concept is also accompanied by that of responsible travel, which refers to the behavior of individual travelers who aspire to make choices according to practices of sustainable tourism.

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Sustainability as a new trend

More and more people are aware of the need to travel more responsibly. According to the 2024 report on sustainable tourism created by Booking.com, which collected the opinions of more than 31,000 travelers in 34 countries and territories, 83% of travelers consider it important to reduce their impact during their stays, and 75% say they want to adopt more sustainable travel choices for the following year.

This trend has certainly been influenced by the so-called 'pandemic effect', which already in 2021 began to transform the intention of a sustainable travel into an action of great impact.

So if the interest in sustainable tourism is strong and, as the data tell us, In the future it will be consolidated, this means that a hotel or travel agency that adapts its offer to this trend opens up a new path that will not only be correct from an ethical point of view, but also convenient from an entrepreneurial one.

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What you'll find in the free white paper

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• An analysis of the current situation of the planet and of the new trends related to sustainable tourism.
• An overview of new opportunities for the hospitality sector.
• An explanation of the concept of carbon neutrality and how to achieve it in the tourism sector.
• The indication of how new innovative service offerings are able to capture the attention of potential investors.