On November 5, 2025, the Council of Ministers has approved the decree transposing the EU Directive 2024/825 on 'empowering consumers for the green transition'.
Translated?
When will we talk about sustainability it will no longer be possible to use slogans or statements such as 'zero impact' or 'climate neutral', but sustainability claims must instead be supported by elements clear, comparable and verifiable.
If this does not happen, these will be considered. incorrect practices And then Sanctionable.
The decree updates the Consumer Code and intervenes on Three fronts.
First: better defines the characteristics of sustainability (environmental assertions, brands, durability and repairability), so as to make information more transparent.
Second: extends clarity also to online purchases, with a harmonized notice on the legal warranty and a label that makes it immediate to read the lifespan of the products.
Third: entrusts the AGCM (Competition and Market Authority) with controls and sanctions, to protect those who communicate correctly and discourage Greenwashing.
This is a crucial step for sectors such as fashion and textiles, where reputation is often at stake on consistency between promises and data.
The message is clear: the consumer must see, understand, compare. More data, less slogans, for truly informed buying choices.
Companies are called upon to update claims, processes and characteristics of the offer according to verifiable criteria: it is an investment in credibility, which supports the consumer and accelerates ecological transition.
How Up2You can support your company to avoid the use of misleading green claims
In Up2You we accompany your company along the entire sustainability path: we analyze processes and data with proprietary platforms to measure emissions quickly and reliably, we define decarbonization objectives and identify the interventions with the best cost-benefit ratio. We support you in obtaining the main certifications and in correct communication of results, so that every claim is clear, comparable and verifiable.
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Click below and find out how we can help you talk about sustainability in a transparent and effective way.
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